He further notes that challenges do arise when incorporating eco-friendly materials that meet both functional and aesthetic demand.
“Balancing innovation with practicality is an ongoing process, particularly when sustainable materials pose limitations in design flexibility,” he explains.
Additional challenges faced when sourcing and incorporating eco-friendly materials into the South African-based golfing apparel manufacturer’s products include:
- Higher costs: Eco-friendly materials are often more expensive than traditional materials, which can increase production costs.
- Limited availability: The availability of eco-friendly materials can be limited, which can lead to supply chain disruptions.
- Quality and performance: Eco-friendly materials may not always meet the same quality and performance standards as traditional materials.
- Certification and labelling: Ensuring that eco-friendly materials meet relevant certification and labelling standards can be complex and time-consuming.
In addition to actively exploring eco-friendly options, such as recycled polyester and organic cotton, while integrating moisture-wicking, antibacterial, and UV-protective properties into its designs, BooYaa Golf also deals with a number of other challenges like managing material availability and fluctuating costs to addressing lead time constraints.
“Maintaining quality across production batches is essential. We conduct regular inspections, audits, and quality control checks, working closely with suppliers to foster continuous improvement,” he adds.
In addition to meeting the needs of the eco-conscious golfer, Edwin notes the following emerging trends in the golf apparel market:
- Performance and technology: Golfers are looking for apparel that provides performance benefits.
- Fashion and style: Golf apparel is becoming increasingly fashion-forward, with a growing demand for stylish and trendy clothing.
- Customisation and personalisation: Golfers are looking for apparel that can be customised and personalised to meet their individual needs and preferences.